As of April 2018, Facebook had over 2.2 billion monthly active user accounts, followed closely by YouTube with 1.5 billion. Since 2012, the share of businesses using social media in the U.K. by over 20%. So, what does this information have to do with our cheat sheet?
When a user visits your social media page, as an individual or a business, the first thing they’re going to notice is your cover photo. Why? Well, it’s the largest focal point on your profile, page, or groups landing page. As you only get one photo, you only have one shot at getting it right. But, how can you make that one photo count on desktop, tablet, and mobile? Don’t fret, that’s why we’re here! Check out our social media cheat sheet 2018 to be on the top of your social media game this year (infographic embed code below).
- Cover photo: Your Facebook cover photo will display at 820 pixels wide by 312 pixels tall on a desktop PC, and 640 pixels wide by 360 pixels tall on a smartphone. 74% of marketing experts take advantage of images to increase their social media marketing.
- Profile picture: According to a 2016 study, your Facebook profile picture reveals more about your personality than what you look like. When it comes to business, this is quite handy to know! The recommended profile picture size is 360 pixels by 360 pixels for optimal value.
- Shared image: Shared images will appear on your timeline, so if you want to get the most out of your shared marketing, make sure you have the right size! Shared images have a recommended size of 1200 pixels by 630 pixels.
- Event image: Have you thought about creating an event for your friends, colleagues, or even your customers? Facebook posts that contain images are over 2 times more likely to receive engagement compared to those that don’t. Optimse your event image to 1920 by 1080 pixels to create the ‘wow’ you’ve been after.
- Cover image: When users land on your Google+ page, your cover image is going to be the first thing they see, so make the most of this opportunity. With a recommended size of 1080 by 608 pixels, showcasing a product could reap the rewards.
- Profile picture: 90% of information filtered into the brain is visual. With this in mind, you’ll want to ensure that your Google+ profile picture fits into a circle of 250 pixels wide by 250 pixels tall.
- Shared Video: With over 50% of marketing professionals worldwide saying video is the best content for ROI, it’s worth making sure your users notice your shared videos. Google+ will display your video in your news feed and on your page as 497 by 279 pixels.
- Header image: By the end of 2017, the average number of active monthly Twitter users reached 330 million. If you want to keep your Twitter visitors’ user experience a smooth one, make sure your header image is 1500 pixels wide by 1500 pixels tall.
- Display photo: Twitter displays your profile picture in a number of ways. The first is your display photo which is recommended to be 400 by 400 pixels, with a maximum file size of 10MB.
- Profile picture (in tweet): Second up is your profile picture within a tweet which will display at 48 by 48 pixels. So, make sure what your displaying will look good at both resolutions, ideally avoiding any hard to read text.
- Shared image: Sharing images for personal or business reasons can often generate more visitors or users to your social media pages. Did you know that 37% of Twitter users are aged 18 and 29? Make sure you’re sharing relevant images that will be displayed at a size of 590 by 295 pixels.
- Title: If you’re using an Instagram account for business, take a look at your profile from a visitors point of view. First thing’s first, when a user visits your Instagram profile, they’re going to get a snippet of a maximum 100 characters that will describe who you are. Make sure you can fit everything in – keep it short and snappy!
- Biography: 38% of Instagram users are female, compared to 26% of users that are male. Perhaps it’s worth considering how you can tailor your biography to your target audience in just 150 characters.
- Images: With many businesses relying on user-generated campaigns, it’s no wonder hashtags are so popular. Instagram posts with at least one hashtag can generate 12.6% more engagement compared to those without. Make sure to hashtag your uploaded images that will display at a size of 161 by 161 pixels.
- Cover photo: With nearly 550 million users, LinkedIn is your way to show off your online CV, as well as your business’s. Similar to Facebook, when a prospective employer or client visits your personal or company profile, they’re going to see your cover photo straight away. Make sure that it is 1584 by 396 pixels for your personal background, and 1536 by 768 pixels for a brand page.
- Logo: As with any business based website, your company logo is going to be something that users will recognise and resonate with. Your brand logo appears not only on your company page, but also on the ‘companies you may want to follow’ page, so it’s a good idea to have! Recommended at 400 by 400 pixels, you’ll have plenty of space.
- Hero image: 90% of consumers expect their experience with a brand to be similar across all platforms. Here’s your chance to show your visitors what you’re all about! Whether it’s an image of your office, an extended logo, or something related to your brand, make sure your image is optimised to 974 by 330 pixels.
- Profile picture: Did you know that millennials use Pinterest just as much as they use Instagram? With those statistics in mind, it’s certainly worth making sure that your Pinterest profile picture fits the bill. Uploads appear as 165 by 165 pixels with a maximum size of 10MB.
- Title: You’ll have to grab your users attention fairly quickly on Pinterest, as you’ll only have 100 characters to write an eye-catching title.
- Pin size: Presented with a block full of images, your users will see your pins at a maximum width of 236 pixels. By the end of 2017, Pinterest had over 200 millionmonthly active users.
- Boards display: Creating a board on Pinterest is your main and most important job. Make sure your images are the right size, so as not to lose any interest, at 222 by 150 pixels. Your board should contain relevant and enticing content for your audience to view.
- Cover image: YouTube is available on many different devices, with over 1.5 billion users each month, so it’s really important that your brand has the perfect image for each one. 1855 x 423 (tablet), 1546 x 423 (mobile), 2560 x 1440 (TV)
- Video uploads: If you’re uploading videos, it’s important that they maintain a 16:9 aspect ratio to provide a great user experience. YouTube has set a minimum dimension of 1280 by 760 pixels to qualify your video as HD.
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