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How to Build a Great SMS Marketing Campaign

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SMS marketing is a cost-effective tool for small businesses to reach consumers on their mobile devices, but spamming your customers with unwanted texts is a good way to lose business fast.

Some of the keys to creating an effective SMS marketing campaign include cutting to the chase with a valuable offer, including a direct call-to-action, and mentioning an expiration date.

The infographic below from explains how businesses can reach customers with attractive offers without sending the wrong message.

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